Senior Director, Product Design   2008 – 2011

Brought user-centric development to an industry with historically complex interfaces. Built Product Design, and Usability teams from scratch, managing ID, User Experience, Visual Design, and Chassis/Enclosure Mechanical Engineering.

Developed PacBio™RS next-generation DNA sequencing instrument to analyze biochemical reactions in real time. 

Established flagship standards for ease-of-use, workflow, and appearance while incorporating complexities of laser optics, robots, and loaders. 

Engineered robust, three-part chassis/enclosure sets to: isolate vibrations from precision optics; reduce heat and contaminant damage; and ensure compatibility for diverse customer lab environments.  

Designed a family of high volume consumable chip and reagent packages including the iconic, low cost SMRT™Cell 8Pac. 

Educated science-oriented team members on high volume sourcing and manufacturing practices and the importance of brand-defining design. 

Managed design of more than 100 precision components, along with tooling and qualification of 56 custom plastic parts.

Re-inventing set-top boxes

Senior Director, Consumer Design  1998 – 2008

TiVo's first Product Design Engineer, instrumental in defining design, interaction, and mechanical aspects for entirely new Digital Video Recorder (DVR) category. (6 patents) 

Drove "TiVo" to become synonymous with ease-of-use and ease-of-manufacture, by managing all industrial design, mechanical engineering, hardware branding, mechanical sourcing, and tooling.

Designed and produced 10 generations of set-top receivers, remote controls, accessories, and packaging with minimal resources and breakneck schedules. 

Developed user-friendly, out-of-box customer experience and authored first branding guide. 

Managed designs for 12 third-party hardware manufacturers, including Sony, Pioneer, Toshiba, Thomson, and Philips. Assisted selection of manufacturing sites in the US, Mexico, Europe, and Asia. 

Led successive platform cost reductions of more than 40%.

Senior Director, Product Design   2008 – 2011

Brought user-centric development to an industry with historically complex interfaces. Built Product Design, and Usability teams from scratch, managing ID, User Experience, Visual Design, and Chassis/Enclosure Mechanical Engineering.

Developed PacBio™RS next-generation DNA sequencing instrument to analyze biochemical reactions in real time. 

Established flagship standards for ease-of-use, workflow, and appearance while incorporating complexities of laser optics, robots, and loaders. 

Engineered robust, three-part chassis/enclosure sets to: isolate vibrations from precision optics; reduce heat and contaminant damage; and ensure compatibility for diverse customer lab environments.  

Designed a family of high volume consumable chip and reagent packages including the iconic, low cost SMRT™Cell 8Pac. 

Educated science-oriented team members on high volume sourcing and manufacturing practices and the importance of brand-defining design. 

Managed design of more than 100 precision components, along with tooling and qualification of 56 custom plastic parts.

Vice President, Product Development     1994 – 1995

Responsible for all development of Bell, Blackburn, BSI, Rhode Gear, and VistaLite recreational products. 

Directed 20 designers and engineers to create 30+ new consumer products. 

Shortened design cycle by 2 months by organizing cross-functional teams. 

Increased project scope by 40%, while reducing development budget by 5%. 

Performed due diligence to complete acquisition of SportRack, Canada. 

Restructured product lines for merger with American Recreation Corp.

OMNICELL

Senior Director, Advanced R&D  2014 – 2016

Established Omnicell’s first-ever, Advanced Technology Office (ATO) to create skip-level generations of automated instruments and medication packaging aimed at enhancing workflows for pharmacists, nurses, and patients.

·       Defined extended roadmap technologies for sensing-enabled counting, mobile communication, inventory tracking, and biometric security for pharmacy automation.

·       Completed proof-of-concept prototypes for five major initiatives. Submitted patent applications.

·       Developed a simple “Technology Readiness Dashboard” for concise communication of project status among diverse stakeholders.

·       Performed technical diligence on Omnicell’s acquisition of two robotics companies in the US and Europe.

Senior Director, Hardware Engineering 2012 – 2014

Led the entire Hardware Engineering staff of 26 MEs, EEs, System Architects, Design consultants, and Test Technicians in the conceptual creation, and executive approval of a next-generation product architecture for greatly improved modularity, capacity, cost and serviceability.

·       Managed Sustaining Engineering as well, supporting incremental releases and all Level 4 and 5 field escalations. Established rigorous quality practices in root cause, and hands-on verification.

·       Performed diligence for pharmacy automation acquisitions.

​​Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa. Sed eleifend nonummy diam. Praesent mauris ante, elementum et, bibendum at, posuere sit amet, nibh. Duis tincidunt lectus quis dui viverra vestibulum.

Suspendisse vulputate aliquam dui. Nulla elementum dui ut augue. Aliquam vehicula mi at mauris. Maecenas placerat, nisl at consequat rhoncus, sem nunc gravida justo, quis eleifend arcu velit quis lacus. Morbi magna magna, tincidunt a, mattis non, imperdiet vitae, tellus. Sed odio est, auctor ac, sollicitudin in, consequat vitae, orci. Fusce id felis. Vivamus sollicitudin metus eget eros.

All images used with permission from Linn Bergbrandt.

 ​

Re-inventing Wireless Communication for set top boxes

Senior Director, Consumer Design  1998 – 2008

TiVo's first Product Design Engineer, instrumental in defining design, interaction, and mechanical aspects for entirely new Digital Video Recorder (DVR) category. (6 patents) 

Drove "TiVo" to become synonymous with ease-of-use and ease-of-manufacture, by managing all industrial design, mechanical engineering, hardware branding, mechanical sourcing, and tooling.

Designed and produced 10 generations of set-top receivers, remote controls, accessories, and packaging with minimal resources and breakneck schedules. 

Developed user-friendly, out-of-box customer experience and authored first branding guide. 

Managed designs for 12 third-party hardware manufacturers, including Sony, Pioneer, Toshiba, Thomson, and Philips. Assisted selection of manufacturing sites in the US, Mexico, Europe, and Asia. 

Led successive platform cost reductions of more than 40%.

IDEO: Senior Project Engineering Lead     1988 – 1992

Secured consulting contracts and led technical teams of PD, EE, and SW resources for 18 projects including; video phone, audio headset, industrial pressure vessel, video controller, medical atherectomy device, network computer, and others.

Silicon Graphics: (returned) Start-up Program Manager    1997 – 1998 

Led peripheral systems design and sourcing for NetBook pen-based, tablet computer. 

Created specifications, systems partnerships, and make/buy plan for CDMA wireless components. 

Co-created start-up operations plan for spin-out of LiveInk Corp. to continue NetBook business development outside of SGI.

Silicon Graphics: Product Design Engineering manager        1992 – 1994

Managed all design and mechanical engineering for Interactive Systems Division.

Assembled design team and developed Indigo2, world's fastest 3-D workstation, and multiple Silicon Studio video peripherals.

Completed concept-to-revenue in 15 months, including hiring, training, and vendor selection, through methodology, creativity, and SGI's first paperless release.